Despite current advances in automation, we want every Surf Office customer to feel like they’re “the only child”.
Since the name itself is very laidback, we deliberately chose the opposite approach in the visual identity—from the feeling of idleness, a vacation paid for by the company, to the feeling of time effectively spent. A feeling of balanced work, of getting to know yourself and your team, of productivity inspired by human interaction, physical activity, and beautiful places.
At the same time, Surf Office is no longer just about the surfing. It’s a mindset that the brand embodies and, already, the term is being used to describe interesting retreats in general.