Our assignment was to advance the Neulogy Ventures brand into a “future decade”. We wanted it to look bolder and more exciting, but maintain their image of a fair and competent partner with an Anglo-Saxon flair.
When choosing the identity, we went in a metaphorical direction—using a flag and the letter N—to show that, when it comes to Neulogy investments, both the investor and the founder will fight together under one flag. A simple, straightforward and practical metaphor, one we coupled with a bold and confident green colour.
