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Useful Excellence

Our internal north star is what we call useful excellence. And it’s exactly what we deliver. In a world of change, successful brands stay relevant. And relevance begins with usefulness.

We mix design, communication, business thinking and the new possibilities of AI and technology to build brands that not only look great but actually make sense
to your audience and team as well.

We help businesses define and express their brand and most importantly, stay relevant over time. Our culture is about asking sharp questions, staying involved, and caring about what happens after launch just as much as before. All we can offer is our creativity, clarity and care.

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  • The Invisible Difference

    Great work isn’t just about big ideas, it's the relationship that makes the difference. As the best restaurants know, service matters as much as the food. To us,
client service is just as important as our creative and strategic craft.

  • Hands-on Business Experience

    Beyond branding, our partners run and co-own companies in gastronomy, tech, and tourism. This experience sharpens our instincts and keeps our thinking grounded
in what matters: actionable ways of getting loyal customers, clear results and smart growth.

  • Moving Forward Score

    MFS is our internal tool to track how we grow - as a studio and as individuals. It combines quality of output, business results, and personal development into
an ever-changing company-wide health score for us to monitor. Because moving forward should be a habit.

  • Our Open Archive: Vizita

    Vizita is an ongoing series of events where we showcase unused concepts, share behind the scenes thinking and open the floor for honest conversations about creativity, failure, and decision-making in branding and business.

Our studio is based in Bratislava

We’ve been around for 10+ years and today there’s 25+ of us: strategists, designers, writers, and people who know how brands work in the real world.

Studio

Studio Echt was founded and is led by Jakub Ptačin, together with partners Michal Chovaňák and Maroš Ľuba.

Partners

  • Jakub Ptačin

    Founding Partner, Director

  • Michal Chovaňák

    Partner, Technology Director

  • Maroš Ľuba

    Partner, Art Director

Leadership

  • Veja

  • Tomáš

  • Ondrej

  • Eva

  • Matis

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You’ll find us in a villa on Štefánikova Street in Bratislava, once home to pharmacist Žuffa.

Štefánikova is Bratislava’s only true metropolitan boulevard—familiar in spirit to those in Prague, Vienna, or Budapest. Our studio sits close to the city centre and right next to the main railway station. It’s a place with history, charm, and just the right amount of character.

The space reflects how we work: Calm when it needs to be, lively when it matters. We’ve got room for focused work, relaxed conversations, and even the occasional power nap.

There’s also an event space that fits up to 50 people, perfect for our Vizita gatherings and everything else we like to share.