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Brightpick

Setting sights overseas for a European ecommerce automation company

What we do

  • Brand 3D Design
  • Brandtruth™ Strategy
  • Digital Design
  • Motion & Video
  • Naming
  • Visual Identity
  • Web Development
  • Tech & Startups

Overview

Brightpick’s end-to-end robotic solution autonomously picks, consolidates and dispatches orders in large, small and micro fulfillment centers. They have raised more than 54M$ to help them reimagine order fulfillment and we’ve helped them with the whole branding experience for US market.

We designed a BrandTruth™ communication strategy, helped choose a name, and created a confident visual identity with 3D renders to conquer the US e-commerce market. From Central Europe to the whole world. Meet Brightpick – The first pick for automated fulfillment.

Website

Strong connection
with the Brand

As a part of the introductory Kickoff presentation, we prepared two lead designs with different approaches to colour, typography, layout, and design style.

After consultations with the client, we settled on the dynamic design that works with data visualisation, multimedia and microinteractions.

A distinctive feature of the final design is its specific colour scheme, which is one of the brand codes of the company.

We also prepared a custom font for the data work, which is based on the anatomy of the brand’s logo. We use rounded corners in the content containers, which are easier for the eye to process, as they focus attention to the centre of the area where information is located.

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