Build and Care

Echt Brands' approach combines two complementary ways of working. Our collaborations start with a project that has a clear scope, budget and timeline. They  can evolve into long-term care  for a tailor-made monthly retainer.

Brands need consistency. And so do relationships. Thats why we prefer Long-Term Partnerships. Many of our client relationships last for years. We move forward together.

Our services are grouped into three streams: Strategy, Identity, and Digital.

Three streams

1
Strategy
It all starts with a clear strategy. What does your brand do? Who is it for? And why? When you are clear about what you are doing, it shows.

Strategy Process
We help to uncover and name what truly sets your  brand apart. The essence is often hidden in plain sight.
We explore your world from the inside out through conversations, a tailored questionnaire, and if needed, our Inside Experience workshop.*
We present two strategic directions mid-process.  When you choose one, we refine it into a clear one-pager with with all the useful fundamentals. We also create  a slogan that makes your strategy clear to your employees and the public.
From there, we can continue with naming, identity design, digital presence, and ongoing care.
*
Your team steps into the mindset of your audiences through  a playful but sharp empathy game.
2
Identity
We turn strategy into a clear visual identity with  a strong character.

Brand Identity Process
We turn strategy into a clear visual identity with  a strong character.
You get two creative directions, which we bring to life with real-world examples. After choosing one, we refine  it in two feedback rounds and deliver a comprehensive digital brand manual.
Design applications like packaging, UI kits or presentations are scoped separately, based  on your needs.
3
Digital
And once your identity is set, you can make a website  or an app that smoothly guides your customers exactly where you need them to be.

Digital Brand Experience
Once you have a strong brand, we sketch out two visual directions of your website or app, work on your content and structure, and then design key pages, screens and components.
We develop a custom WordPress site, train your team, and include 3 months of post-launch care.

Start with

Project-based collaboration

Starting at €30,000

The project could be a brand from scratch, a full rebrand, a new digital design system or a complex website. We prefer to work on all three: strategy, visual identity, and development – but if some parts are already in place, we build on them – as long as they make sense and meet our standards of useful excellence.

Let’s talk money

A bundle of strategy, naming, visual identity, and  a temporary landing page start at €32,000. If you need  a more complex website and tailored applications on top of that, it ranges from €40,000 to €50,000.

Continue with

Ongoing brand care

Monthly retainer from €5,000

Think of it as your brand department on call.  We assemble a dedicated team around your needs, with  a set number of days per month, project management, and a reasonable response time. The same trusted people work on your tasks each month – no unnecessary delays, and your business keeps moving forward.

For example

A monthly setup might include: 3 days of design, 1 day  of copywriting, 1 day of development, and 1 day  of motion design.

When you need more, we scale up ad hoc. If you need less, we review quarterly and adjust.

Strategy → Identity → Digital

Useful excellence is what we are aiming for with every project

There is no other way around it. You can’t skip one to get to the next. Trust us, we’ve tried. It’s never worth it.